The Brewers Association recently announced the mid-year stats for craft beer (that's industry jargon for good stuff). Craft beer is on a rampage of growth that is way outpacing the rest of the industry. This was the first quarter where we had over 5% volume of the massive beer market by dollars.
These types of figures astound me. I mean by these numbers, there must be at least 20 guys that always buy Bud-Miller-Coors (or is it now Bud-MillerCoors?) for every one of me who never buys it. But the thing is that I hardly know anyone who buys that stuff. So that means for me and my five friends who never by the stuff, there's 100 BMC chuggers. Wow - that is scary to me.