A while back, as I was signing up for feeds from beer blogs and things, I got signed up on Brew Blog. They're brought to us by Miller, and it's funny to me the things that they talk about. Today was really good.
It's talking about how Miller Lite is revamping its packaging to capitalize on the positive momentum (presumably Miller Chill). Maybe it's just me, but shouldn't the focus be on the beer, not on the packaging? While I won't dispute that packaging is important, it's what's inside that counts.
I guess that's just how the big guys roll. They are marketing and advertising machines, not really innovative high-flavor product machines.
Oh yeah, too... scrolling down to the previous one, it is Miller's new "sharper, bolder, faster" thing. Well they can't be talking about the beer. That is the same bland stuff as always. No, it is their corporate attitude. It just sounds like they should be making microchips or cars or something. Talk like this reminds me of Ford. But then on the other hand, what a car looks like is a big part of the product.
Miller is funny.
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